El Garage (Garage El Mahrousa)

El Garage is a sector-specific cultural hub with a focus on enabling creative entrepreneurs in the performing arts and handicrafts sectors. El Garage provides business support services, technical know-how, resources and space to creative entrepreneurs at various stages of their development. These creative entrepreneurs are nurtured in the leadership of scalable and sustainable enterprises that can compete in local and global markets. The partner, Nahdet El Mahrousa, brings 15 years of experience in supporting start-ups, helping them to achieve scale-up, including the establishment of resilient brands, managing the operations of large enterprises and understanding potential market expansion opportunities. Over a period of five years, El Garage has become fully functional and operational through the creation of a business support unit, a network of trainers and mentors, and the establishment of an impact investment fund that lends greater impact to the creative economies.